USA tagged posts

January 17, 2014,  Guru in a Bottle, Marketing practice, News, Sales practice  No comments

This year will mark a watershed in the way in which sales and marketing knowledge is shared across the world as technology continues to shape the way we work, play and learn.

The following predictions on how e-learning might trend over the next five years (2014-19) is based analysis of key business drivers across different territories; learning and development (L&D) challenges facing many sales and marketing professionals and the interest in new methods of learning such as ‘gamification’ as well as ‘byte-size’ learning.

Open access for workers who want to improve their sales and marketing expertise

Europe and USA

In mature markets such as Europe and US, e-learning an...

August 8, 2013,  Guru in a Bottle, News  No comments

AK: What marketing trends have you seen on both sides of the Atlantic?

JB: If you’d asked me this question 25 years ago when I was working in the UK in the pharmaceutical industry, I would’ve said there was a distinct cultural approach to how we marketed products in the US versus the UK.

Fast forward 25 years and it’s amazing to see the cultural divide has basically evaporated which I would attribute to globalisation of the economy and I don’t think you can avoid the impact of the internet has had on markets and competition.

I think it’s interesting to note that the changes in marketing we’ve witnessed over the last five years have trumped the changes that have taken...

August 7, 2013,  Guru in a Bottle, News  No comments

Advocates of using the email marketing to drive sales tend to have a small library of well-chosen facts at their fingertips.

Check-out these eye-popping stats, for example.

Global email traffic stands at 166 billion emails a day; there are 3.84 billion email accounts – three times as many as all of Facebook and Twitter combined – and around 72 per cent of all users check their in box at least six times a day.

With a global average open-rate of around 20 per cent, about 5 per cent of these users click through to a web site in order to make a purchase and 83 per cent of this customer segment tend to have a higher propensity to spend more per transaction when marketed and sold...