Vocus tagged posts

January 15, 2014,  Events, Guru in a Bottle, Marketing practice, Public Relations practice, Social marketing practice  No comments

This week, our friends at Vocus hosted a fascinating webinar that looked at how to build better relationships with bloggers and the media with a bunch of experts in the field.

Sharing their thoughts on this and other topics were Ben Davis, content and community producer at eConsultancy, Chris Dawson, co-founder and publisher of Tamebay, San Sharma, digital manager at small-business community Enterprise Nation and John Hayes, an expert in email marketing and social media at Vocus.

We covered the following areas in the webinar which you can listen to here by registering your details.

These are some of my own thoughts to the questions that were asked in the webinar which I ho...

November 6, 2013,  News  No comments

Let’s suppose you’re sitting in a job interview to be the next director of communications for a large, well-known B2B brand.

The key aspect of the role is public relations and of course you’re well versed in the art of how to manage the flow of information.

After all, you’ve done it a zillion times before. So what’s new? Well, that’s kind of true. PR had its place in the marketing mix, was focused on creating awareness, grabbing headlines, engaging with the media and creating an environment where the sale was more likely to place as a result.

Control and timing was everything, wasn’t it? PR’s big brother marketing was a discipline that focused on the channels to m...

September 26, 2013,  Guru in a Bottle, News  No comments

In the past, marketing managers used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, you need to become adept at integrating social media into your existing marketing programs and strategies. In fact, you have to do more than social media. You have to do social marketing!

Increasingly, marketing managers are exploring new ways to use a variety of channels in order to reach audiences with compelling content...

September 18, 2013,  Guru in a Bottle, News  One comment

No matter whether you work agency or client-side, each day or week brings new challenges in how you engage with customers, clients, supporters, members and volunteers.

In the past, social media was used as just another channel for publishing content that would engage with each of these audiences. But today, doing that alone just isn’t enough. To maximise the success of social marketing you need to become adept at integrating social media into your existing marketing programmes and strategies. In fact, you have to do more than social media. You have to do social marketing!

This FREE Vocus White Paper explores how to add social to every marketing activity in order to amplify ...

August 8, 2013,  Guru in a Bottle, News  No comments

AK: What marketing trends have you seen on both sides of the Atlantic?

JB: If you’d asked me this question 25 years ago when I was working in the UK in the pharmaceutical industry, I would’ve said there was a distinct cultural approach to how we marketed products in the US versus the UK.

Fast forward 25 years and it’s amazing to see the cultural divide has basically evaporated which I would attribute to globalisation of the economy and I don’t think you can avoid the impact of the internet has had on markets and competition.

I think it’s interesting to note that the changes in marketing we’ve witnessed over the last five years have trumped the changes that have taken...