Wally Olins CBE tagged posts

April 24, 2014,  Consumer behaviour, Guru in a Bottle, Innovation, Marketing practice, News  No comments

Over the last decade, marketers of branded fast moving consumer goods (FMCG) on both sides of the Atlantic have struggled to withstand the onslaught on their market share from challenger and own-label brands.

The result of increased competition – largely fuelled by globalisation – is that some marketers have been forced to radically re-think their retail and marketing strategies in order to stay ahead of the game. So it may surprise you to learn that packaging innovation has become the ‘go-to’ marketing strategy for these FMCG marketers in order to preserve and boost profitability.

US-based MeadWestvaco Corporation (MWV), a global leader in packaging and packaging solut...

April 16, 2014,  News  One comment

It is with great sadness and sorrow in my heart that I have to announce to the Guru in a Bottle community that my friend and mentor Wally Olins CBE has died after a short illness at the age of 83. 

He was an inspiration to me in my career and mentored me when I was tasked with re-branding the Royal Military College of Science.

I will always remember Wally as being incredibly charismatic, a brilliantly creative thinker and he had a rare and special gift – the capacity to take a keen interest in others around him in a very generous and warm-hearted way.

I had the pleasure of having lunch with Wally several times (he always insisted on paying!) and I always left cherishing th...