WARC tagged posts

Interview with the World Advertising Research Council (WARC) on what marketers need to do now about the GDPR

Unilever is the smartest advertiser on the planet according to research carried out by global marketing intelligence agency WARC.

The advertiser scores are derived from the brand owners’ performance in effectiveness and strategy in the previous 12 months.

However, the world’s leading individual brand is Coca-Cola, according to the rankings for individual brands:

In compiling the individual brand league table, WARC tracked more than 1700 winners in 75 different competitions...