Worshipful Company of Marketors tagged posts

February 28, 2015,  data protection, EU General Data Protection Regulation, Legal update, Marketing practice, News, Social marketing practice  No comments

We have two feature articles written by Ardi Kolah:

Data protection rules overhaul – Top Tips for compliance

Extract: Data protection and the security of data is perhaps the biggest issue facing the advertising and marketing sector from a business continuity perspective as to get this badly wrong opens the door to punitive fines of up to five per cent of global turnover or €100m. Ardi Kolah shares his top ten tips for marketers.

Urgent Action is Required as Data Breaches hit Record Highs

Extract: According to global digital security firm Gemalto, 1,541 data breaches in 2014 led to one billion data records being compromised, representing a four per cent increase in data...

December 16, 2014,  Events, News  No comments

Many organisations are now very concerned about the likely impact of the forthcoming EU General Data Protection Regulation. This new legislation represents the first major overhaul of data protection legislation since the 90’s and is a response to the significant privacy issues arising from the rapid developments in data management, cloud hosting and social networking.

The new rules will require ALL companies – big and small – to manage data access and privacy with greater stringency, carrying very significant penalties for failing to do so. This new data requirement affects every financial services company in all EU Member States...

March 7, 2014,  Essential Law for Marketers, Guru in a Bottle, Legal update, Thought Leadership  No comments

UK-based companies face a major shake-up in how they conduct consumer sales and marketing activities over the next 12-months in the wake of a raft of new laws and regulations emanating from the UK and European Union (EU).

With a closer focus being taken by UK and European legislators on the individual’s right to privacy, marketers face one of the toughest marketing regulatory regimes in the world.

So keeping up-to-date with a torrent of guidance from the Information Commissioner’s Office and ever more prescriptive drafts of the forthcoming EU General Data Protection Regulation is now essential in order to stay one step ahead of the competition.

We are kicking off our firs...

August 8, 2013,  Guru in a Bottle, News  No comments

I’m gonna put my cards on the table and declare unashamedly I’m a massive fan of American culture! As a kid growing up in a small town in Essex on the edge of London, my escapism from the boredom of living on a council estate was through the black and white TV set in the corner of our living room!

It was here that I started to develop a taste for everything American – from the brilliantly funny Hanna-Barbera cartoons such as the Flintstones and Top Cat; the wacky ‘60s series starring Adam West as Batman with Burt Ward as Robin; the surreal and wonderful world of Captain James T Kirk and Spock in the original 70s series of Star Trek and then onto the remarkable Lou Gra...