Unilever is the smartest advertiser on the planet according to research carried out by global marketing intelligence agency WARC. The top five global advertisers on the WARC advertiser rankings: The advertiser scores are derived from the brand owners’ performance in effectiveness and strategy in the previous 12 months. However, the world’s leading individual brand is … Continue reading Unilever crowned top global advertiser and Coca-Cola top individual global brand in WARC League Table 2014